What we offer
Fashion, beauty & lifestyle brands
About Once Upon
Once Upon is a New York City-based social media and influencer marketing agency. We are here to tell your brand story.
Whether your team is big or small, whether you're launching a new collection or establishing brand presence, we understand you want to be heard and seen. Allow us to tailor-make and execute campaigns just for you so we can together achieve your company goals.
Click here to learn more about the services we offer, or get in touch if you have any questions!
Meet the Founder
Photo credit: Ashley Gallerani.
Tricia Chen comes from a strong strategic public relations and marketing background with experience in the travel and tourism industry and crisis management. As founder and managing director of Once Upon, Tricia brings a personable approach to influencer marketing.
During her career, Tricia has helped open new restaurants, promoted new travel destinations, and handled crisis communications for Shangri-La Hotels and Resorts. She has also successfully developed communications and digital marketing strategies for freelance clients, including Cathay Pacific.
Tricia is also experienced in social media management. Since 2016, she has been very active in the blogging field and has established strong relationships with many content creators based in the U.S. and Canada; her blog site is called Happily Ever Style.
Born in Los Angeles and raised in Taipei, Tricia received a B.A. in Communications, Media and Culture from Oxford Brookes University and a M.A. in Film and TV Production from University of Bristol in the United Kingdom. She currently lives in New York City.
“...Tricia’s passion for helping small brands grow is what truly sets her apart.”
“Working with Tricia has been a lot of fun! She is positive, responsive, goal-oriented, and well-organized. She really thinks on behalf of the brand to identify well-matched influencers, and has an eye for visuals. We would work with her again and also highly recommend others to work with her!”
Read our stories
