[Once Upon] a time, there was an idea.

A story-telling influencer marketing agency based in New York City.


ABOUT Once upon

Once Upon is a New York City-based social media and influencer marketing agency. We are here to tell your brand story.

Whether your team is big or small, whether you're launching a new collection or establishing brand presence, we understand you want to be heard and seen. Allow us to tailor-make and execute campaigns just for you so we can together achieve your company goals.

Click here to learn more about the services we offer, or get in touch if you have any questions!


meet the founder

Photo credit: Ashley Gallerani.

Photo credit: Ashley Gallerani.

Tricia Chen comes from a strong strategic public relations and marketing background with experience in the travel and tourism industry and crisis communications. As founder and managing director of Once Upon, Tricia brings a personable approach to influencer marketing.

During her career, Tricia has helped open new restaurants, promote new travel destinations, and handled crisis communications for Shangri-La Hotels and Resorts. She has also successfully developed communications and digital marketing strategies for freelance clients, including Cathay Pacific.

Additionally, Tricia is experienced in social media management. Since 2016, she has been very active in the blogging field and has established strong relationships with many content creators based in the U.S. and Canada; her blog site is called Happily Ever Style.  

Born in Los Angeles and raised in Taipei, Tricia received a B.A. in Communications, Media and Culture from Oxford Brookes University and a M.A. in Film and TV Production from University of Bristol in the United Kingdom. She currently lives in New York City.

...Tricia’s passion for helping small brands grow is what truly sets her apart.
— Maggie Wu, Founder of Maggie Wu Studio
Working with Tricia has been a lot of fun! She is positive, responsive, goal-oriented, and well-organized. She really thinks on behalf of the brand to identify well-matched influencers, and has an eye for visuals. We would work with her again and also highly recommend others to work with her!
— Carol Chyau, Founder of Shokay